Marketing y ventas ¿Cuál es el departamento más importante?

Posted by Florentina Healy on Nov 16, 2017 12:00:00 PM

La respuesta es ambos. Pero entonces ¿por qué siguen chocando estos departamentos? En la mayoría de las empresas (especialmente B2B) el departamento de ventas y de mercadotecnia sufren de un síndrome llamado "trastorno de identidad disociativo”. Básicamente cada uno tiene su propia “personalidad” y perciben de forma y actúan de forma distinta a pesar de ser parte una misma entidad.

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Topics: marketing digital, incrementar ventas

Marketing de contenidos: Atrayendo clientes de manera orgánica.

Posted by Jorge Anaya on Nov 13, 2017 10:00:00 AM

En la era digital, es cada vez más difícil atraer la atención de tus clientes. El marketing de contenidos es una alternativa para que ellos te busquen, empaticen con tu marca y te elijan de entre la competencia.

Esos tiempos en que las marcas buscaban desesperadamente la atención de los públicos generales, con grandes panorámicos y spots de radio y televisión, de cierta forma, han terminado.

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Topics: Estrategia de contenidos, Marketing de contenidos

5 cosas que debes saber sobre el Inbound Marketing en Latinoamérica

Posted by Eduardo Eguiluz on Oct 30, 2017 10:00:00 AM

El concepto inbound marketing fue acuñado en 2005 por Brian Halligan, cofundador y CEO de HubSpot. Hace referencia a una metodología que integra técnicas de marketing de contenidos, SEO, SEM, social media, e-mail marketing entre otros, para atraer clientes de manera orgánica y no intrusiva.

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Topics: inbound marketing

5 factores clave que debe contener tu sitio web

Posted by Teresita Jimenez on Oct 23, 2017 10:00:00 AM

Tener un sitio web se ha convertido para las marcas en una herramienta básica de marketing, es como la representación virtual de un negocio ya que no solo le da credibilidad a tu marca, también refuerza tu imagen e impulsa la venta. Es por eso que es de suma importancia tener un sitio que no sólo sea atractivo sino funcional.

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Topics: sitio web, landing page, optimización web

4 Ways To Effectively Grow Your Business

Posted by Florentina Healy on Sep 11, 2017 10:00:00 AM

If you've been focusing your online marketing strategy in lead generation, you're probably wondering, when will this reflect in your sales? Taking your leads through their buying process may seem tough (and slow) at first, but believe us, this strategy will eventually pay off, as long as you hold on to those leads and manage to keep them interested in your content.

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Topics: business growth

3 Advantages Of Having A Marketing Agency

Posted by Florentina Healy on Aug 7, 2017 10:00:00 AM

Marketing is a world on constant movement. With new technologies emerging every day, people are changing their buying habits more often than ever, causing companies to break their heads figuring out how to keep generating sales. 

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Topics: business growth, inbound marketing

5 Reasons Why You Are Struggling With Business Growth

Posted by Janeth Olivo on Jul 17, 2017 10:00:00 AM

Business go through many stages during their life period, some of them are good, some of them not so much. In this last category, there is one stage that is particularly frustrating,  when your business sales  begin to slow down.

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Topics: business growth

7 Marketing Words to Make your Static Sales Move Again

Posted by Teresita Jimenez on Jun 5, 2017 10:00:00 PM

One of the most difficult things for any business owner is facing a sales crisis. If your sales have become static or worst decreased, maybe it's time to put some plans in action before you end up with no business at all. 

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Topics: business growth

3 Basic Guidelines For A Full Digital Benchmark

Posted by Teresita Jimenez on May 15, 2017 10:00:00 AM

 One of the main tools used in marketing nowadays are digital benchmarks. These are detailed studies that provide useful information of your competitors' online media, giving you a wide scope of your business.

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Topics: business growth

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