One of the most difficult things for any business owner is facing a sales crisis. If your sales have become static or worst decreased, maybe it's time to put some plans in action before you end up with no business at all.
Now, how can you go back to those glory days? Well our recommendation is to set up a solid online marketing strategy that will help you not only increase sales but also give your brand some fresh air.
Check out these 7 marketing terms that will set you in the right path to put those sales in motion again.
First things first. Start by defining your strategic plan and goals. Yes, we know you want to increase your sales, but how much? in what amount of time? This will help you clarify important things, such as budget, and amount of resources you'll need to fulfill your plan. Be as specific as you can and put measurable goals so you can see if your plan worked at the end.
An important part of any marketing strategy is to put yourself in your customer's shoes. What are they personal characteristics? What are their consuming habits? In inbound marketing this profiles are called buyer personas and creating them will give you an idea of who you're selling to, and define the tone of your message, the content and the channels you need to use to reach your target audience.
There are several ways you can plan your marketing strategy to reach your target audience, one of them is through a content strategy. In times where people are spending less time consuming traditional media and more time online, a content strategy will help you attract customers to your online media in an organic way. How? by posting in your online media, valuable content they can find useful. Opposing traditional market, content strategy can help you develop a deeper and stronger bond with your customers.
Since forever, brainstorming has been the best problem solving tool for marketing. The whole point of this activity is to get as creative as you can; from finding a new slogan, or perhaps even your new product. If there is something that you feel is blocking your sales, try brainstorming solutions, the only rule is there are no bad ideas.
We've stated before the importance of having online presence, but how can you translate that into sales? The answer is optimization . Literally optimization means: "Finding an alternative with the most cost effective or highest achievable performance under the given constraints, by maximizing desired factors and minimizing undesired ones". In the marketing context this means you need to make sure everything in your website leads to your customers to where you want to take them. Everything from the design, the tone, the words you use, all needs to be cohesive and congruent with the message you want to give. Set goals and make some tests, check what elements or pages are working better in your site or which ones are attracting more traffic. Analyzing this data will give you valuable insight on how to improve your site to attract more customers.
We mention in point number 2 that you needed to know your buyer before getting into any marketing efforts. So how deep you want to know them? Really deep. The more information you have of them, the easier it will be for you to establish how to target them. Leads are buyers that give us their information in exchange of something. Have you ever fill a form before downloading something online? Well in that moment you turned into that company's "lead". By collecting basic data like age, gender, e-mail, among others, your creating a database of real people that are interested in your product. With this information you can now target specific messages to specific group of customers.
Last but not least is conversion. In the digital marketing world this words refers to the process of converting your audience into leads and eventually into customers. We already told you the importance of having leads, now let's focus on how converting them, first into leads and then into customers. The first step is attracting people to your site, your content strategy and optimization will come very handy in this step. Now how do we convert this people? By making an offer, from something they can download or the chance to participate in a raffle, the offer will depend on who your buyer is (this is why knowing them is vital). Remember the better the content, the bigger the chances are customers will engage with it. You can rely on images, videos or anything that will make your offer more attractive. Once we've obtained leads we can begin to nurture them with valuable information that will eventually turn them into customers.
So hang in there and put this marketing terms into practice, even if they look like hard work, your customers (and your sales) will appreciate it in the end.
Topics: business growth
An imperative solution for your startup or ongoing business is to look out for online marketing solutions.
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