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Florentina Healy

Recent Posts

Marketing y ventas ¿Cuál es el departamento más importante?

Posted by Florentina Healy on Nov 16, 2017 12:00:00 PM

La respuesta es ambos. Pero entonces ¿por qué siguen chocando estos departamentos? En la mayoría de las empresas (especialmente B2B) el departamento de ventas y de mercadotecnia sufren de un síndrome llamado "trastorno de identidad disociativo”. Básicamente cada uno tiene su propia “personalidad” y perciben de forma y actúan de forma distinta a pesar de ser parte una misma entidad.

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Topics: marketing digital, incrementar ventas

4 Ways To Effectively Grow Your Business

Posted by Florentina Healy on Sep 11, 2017 10:00:00 AM

If you've been focusing your online marketing strategy in lead generation, you're probably wondering, when will this reflect in your sales? Taking your leads through their buying process may seem tough (and slow) at first, but believe us, this strategy will eventually pay off, as long as you hold on to those leads and manage to keep them interested in your content.

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Topics: business growth

3 Advantages Of Having A Marketing Agency

Posted by Florentina Healy on Aug 7, 2017 10:00:00 AM

Marketing is a world on constant movement. With new technologies emerging every day, people are changing their buying habits more often than ever, causing companies to break their heads figuring out how to keep generating sales. 

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Topics: business growth, inbound marketing

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