So, you’ve set up your website and social networks for your brand, but you’ve still haven’t seen the results you’re looking for (in terms of sales or online engagement). Perhaps there’s still a gap between you and your audience that’s stopping them from converting into customers.
Here are 6 ways you can turn things around with the help of online marketing:
1. Content marketing.
Let’s get real, nowadays simple online presence is not enough. In the world wide web, you’re competing for your customer's attention, not only with other companies, but with the whole internet itself, viral videos, bloggers, fake news, etc. There are so many things out there trying to catch the same audience as you, so, what‘s the solution to this situation?content marketing . This term refers to using content as an organic way to attract customers to your site or social media. How? By creating valuable content that your audience may find useful. This way you create a trusting bond with your audience, by not just selling them but giving them information they like. .
2. Keyword Optimization.
Keywords may be an uncommon term for those unfamiliar with online marketing. Basically keywords are the words and phrases that people type in search engines to find certain information, they’re the ones that make people find your site. A well optimized site "speaks the same language” as its potential visitors, and it will have a better position in the search engines results’ page. By having a well-optimized site, you'll start to see results like improved visitor quality, higher conversion rates, and in the end: more closed customers.
3. Social Media Marketing.
Studies reveal that from all online activity, social media is where people spend the most time. Social media marketing allows you to apply several tactics and strategies to promote your brand. Since most social networks recollect detailed information about users, giving you the chance to segment and create tailored messages for the customers you want to target. So identify, target and create the messages that will resonate with the the audience you want to attract.
4. Landing Page.
A landing page is any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor's information through that form. Now, why would you want to have your visitor’s data? To keep nurturing its interest in your product, maybe by an e-mail marketing campaign or a phone call, the point is to hold on to those leads and walk them through the conversion process.
5. Calls To Action.
A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action." The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your website, in an ebook, in an email, or even at the end of a blog post. Remember the whole point of this is to keep your audience interested in your content and engaged with your site.
6. Effective Email Marketing.
When the internet arrived, marketers saw in the email an incredible opportunity to sell. Today, email marketing is less focused on ads and more on building customer loyalty, trust or brand recognition (you don’t want your customers to instantly send you to spam mail). Be wise and use this tool effectively and as a support to your content strategy, don’t saturate your clients!.
These tools will help you leverage your online efforts and bring your customers closer to the conversion stage.